How these top detailers are growing successful businesses

Looking to boost your local business? Wondering how to improve your detailing services and get more customers? Look no further! We've looked at what some of the thriving detailers are doing to achieve success and broke it down into 5 take-aways (with bonus top tips).

With that said, here are 5 top tips to grow a successful detailing business! 👊

1. Optimize your website 💻

First impressions are everything. Your social media accounts and website are often the first place a potential client interacts with your business. Let's look at Dave's Auto Detail.

When scrolling through their landing page, they use clear CTAs (Call To Actions) - "View Services". This encourages us to click on the button, view their packages and hopefully book.

Using a website form streamlines the process and eliminates any barriers. Make sure to keep the form simple and user-friendly, asking only for the necessary information.

They also have a chat widget. The purpose of a chat widget is to capture a potential customer's details so that you can connect with them even when they've left your site. Remember to reach out as soon as possible (within 5 minutes is goals) - leads are more likely to convert while they are still engaged.

Another business with a killer website is Daily Details Garage. From professional content, website forms, chat widget and testimonials. They've "earned the scroll" as they say in the marketing world with an engaging video at the top. They've crushed it and truly optimized their website for maximum success!

💡 Top Tip: Use testimonials on your website to increase conversion. People are more likely to book when they see others have had a positive experience with your services.

2. Get more Google reviews ⭐

In today's digital age, online reviews play a crucial role in the success of any local business, especially in the detailing industry. When it comes to finding the best detailers in town, potential customers heavily rely on Google Reviews. Detail Excellence have over 120 Google Reviews with an average 4.9 star rating.

These reviews give valuable insights into the quality of service they offer and also serve as a credibility check. As a potential client, reviews act as social proof, assuring me that I'm making the right choice.

The real bonus of Google reviews, is that businesses with a higher number of positive reviews rank higher in search results, which ultimately leads to better visibility and increased website traffic. (We have to give it to Dave's Auto Detailing. They have over 200 Google Reviews with a 5 star rating. That's impressive man!)

💡 Top Tip: Reply to all their reviews, like Detail Excellence, to build trust with your clients and boosts your ranking on Google.

3. Offer online booking options 📆

It's crucial for local businesses to adapt and embrace online solutions to stay ahead of the competition. One such business that has successfully implemented this strategy is MJ Detail.

With a focus on providing top-notch detailing services, they understand the importance of convenience and accessibility for their clients.

Gone are the days of playing phone tag or waiting for a response to a DM. Ghosting sucks, am I right? With just a few clicks, clients can easily schedule their appointments at their own convenience. This not only saves time for both parties but also ensures that MJ Detail doesn't miss out on potential bookings.

💡 Top Tip: Making a deposit or full payment mandatory for booking will scare off time-wasters and unqualified leads.

4. Post professional content 📸

A picture is worth a thousand words. So they say. If you're not familiar with the Detail Boyz, then we recommend checking them out! Their website and Instagram feed is full of professional photos and videos.

By consistently posting high-quality photos and videos of their detailing services, they have managed to capture the attention of potential customers and build trust in their expertise.

Posting professional visuals not only helps potential customers get a glimpse of the quality of work you provide but also creates a sense of credibility and professionalism that can be expected from them. They also ace their website with quote forms and a package builder, as well as maintaining a 4.9 star Google rating.

💡 Top Tip: Use content that performed well organically and turn it into a Facebook ad. Organic reach and engagement proves that it is worth putting money towards that specific post.

5. Invest in Facebook Ads 📣

If you haven't heard of Facebook's Ad Library, then you're in for a treat! You can see all your friends' and competitors' social media ads. If you go to their page, click on about > page transparency > see all > go to ad library.

This is a game-changer. Facebook ads is super powerful to reach your ideal audience. Being able to see what ads your competitors are running can give you a glimpse into what's working.

It's not just about getting more new clients, but retargeting clients that already trust your services so that they can keep coming back for more!

Shoutout to these pro detailers who are making the most out of this form of marketing: Danny's Mobile Detailing, T&C Mobile Detailing, EuroLuxe Detailing and D’Andrea Auto Detailing.

💡 Top Tip: See what ad has been running the longest. This shows that it has been converting well and bringing in leads and customers.

What tips can you implement today to reach the success you dream of?

If you need to optimize your website, get more reviews or start offering online bookings, check out our website here! We help businesses manage and grow by giving them all the online tools they need to get there.